The ins-and-outs and ups-and-downs of Lenticular

WHAT IS LENTICULAR?

My earliest experience of lenticular print was a giveaway in a cereal packet, but lenticular has come a long way in the intervening years.

Lenticular is a process of printing on a sheet of plastic lens, which allows the creation of “moving”, morphing, flip or 3D images. Not to be confused with a hologram (the ghostly foiled 3D images you find on a credit card), lenticular offers vibrant colours and expansive movement. Read more…

The science of wobble

A few weeks ago, I saw a programme on Channel 4, in which Heston Blumenthal, the celebrity chef, created a Victorian feast, the menu for which included a large cone-shaped green absinthe jelly. What was particularly striking about this colossal jelly was its “wobble”. Read more…

Does location really matter?

IT’S NOT WHERE YOU ARE, IT’S WHAT YOU DO THAT MATTERS

  We are told that we live in the age of globalisation where, with a couple of taps on a keyboard, you can be in instant contact with customers anywhere in the world. Where trade carries on 24 hours a day, 7 days a week and business can be successfully conducted effectively, seamlessly and almost anonymously. Read more…