It was almost a year in the making, but the “biggest job of the year” has now been finished and delivered.
The Wella haircare binder and diagnostic tool has been an example of our unrivalled ability to mix materials, processes and finishes to create truly unique products.
It was in November 2008 that we were first asked to discuss a project to create a “tool” incorporating two spinning wheels, that included matching material to an existing iridescent shampoo bottle, litho printing an accurate match of a special vignette and combining UV litho, screen print and foil blocking on the same printed sheet.
After several weeks of prototyping and print tests the major hurdles had been overcome, and in particular, the iridescent white match was achieved by using a custom made Priplak Izilyss 032 polypropylene reverse printed with 3 hits of UV screen white.
Nothing in the job was stock or standard, from the custom size of the binder, through the mix of materials, print processes and finishing techniques, to the shape of the diagnostic tool itself.
The job went live in July ’09 and included over 65,000 individual items, in 22 languages, using 3 different polypropylenes, rigid PVC and a lot of blood, sweat and tears. Due to the complexity of the job and variable information, each item had to be hand finished to ensure functionality and total accuracy of the content.
The diagnostic tool in particular included 2 wheels printed on 440 micron rigid PVC eyeleted between a 1200 micron polypropylene front cover and an 800 micron polypropylene internal page, 9 further 500 micron polypropylene tabbed pages, and an 800 micron polypropylene back cover, all plastic eyeleted with a nickel ball chain inserted.
The job was completed and delivered before the end of September, on time and within budget!
We’d like to take this opportunity to thank all that worked on this job, including those who ran the presses solidly for more than 4 weeks, material manufacturers, specialist suppliers and our dedicated team of hand finishers, without whose help and expertise none of this would have been possible.
Some photos of the Wella job can be found at www.flickr.com/printleeds